Big Lots takes Broyhill into all home décor

The Broyhill Highland collection includes this sectional, swivel chair and ottoman. The sectional retails at $1,399 and the chair and ottoman retail at $399 and $259 respectively.

COLUMBUS, Ohio — When Big Lots acquired Broyhill in 2018, it was an opportunity for the retailer to carry forward a legacy brand with 113 years of history and name recognition among consumers around the U.S.

Now the retailer, which has about 1,400 stores in 47 states, is carrying this legacy forward with not just indoor furniture re-introduced in late 2019, but also a host of other categories including outdoor furniture, rugs, sheets, towels, curtains and window treatments, throw pillows, candles, lanterns, picture frames, globes, decorative trays and candle holders.

The list goes on as can be seen in both the company’s brick-and-mortar stores and on the company website, broyhillfurniture.com. The message is loud and clear: Broyhill now represents nearly everything in home décor.

The decision to broaden the line results largely from Big Lots’ research into the brand and how the name could help promote and sell other categories of home décor.

For instance, while the initial intellectual property Big Lots acquired included furniture and home décor such as lamps and accessories,