Overstock’s new advertising and marketing chief hails from Amazon

Elizabeth Solomon

Salt Lake Metropolis – With dwelling classes nonetheless booming, Overstock is seeking to improve its model advertising and marketing alternatives.

The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising and marketing officer. She most lately served as head of promoting for Amazon’s world non-public manufacturers portfolio.

At Overstock, Solomon will direct advertising and marketing, together with buyer acquisition and retention, advertising and marketing communications, and advertising and marketing applied sciences. She’s going to assist advance Overstock’s deal with rising cell app adoption, enhancing efficiency advertising and marketing, and rising model advertising and marketing alternatives.

“Elizabeth’s in depth observe file in rising, constructing, and repositioning manufacturers is simply what we’d like as customers proceed to show on-line for his or her dwelling furnishing wants,” stated Jonathan Johnson, CEO of Overstock. “We discovered simply the appropriate government to take Overstock’s advertising and marketing to the subsequent degree. I stay up for her contributions in persevering with our sustainable, worthwhile market share development.”

Previous to Amazon, Solomon held senior advertising and marketing management positions with shopper Fortune 100 corporations, together with Samsung Electronics, Walmart and Nestlé.

“I’m thrilled to affix such an modern and passionate government staff

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Mattress Bathtub faucets execs from Wayfair and Walmart to develop digital enterprise

Union, N.J. – Mattress Bathtub & Past is aiming to beef up its $3 billion digital enterprise.

The retailer has employed Jill Pavlovich as senior VP of digital commerce and Jake Griffith as VP of product administration, efficient April 4. Each will report back to Rafeh Masood, government VP and chief digital officer.

Pavlovich shall be liable for enhancing the digital buying expertise and can lead digital merchandising and operations to raise the shopper expertise.  Griffith will oversee the event of recent digital capabilities for the corporate to create a seamless expertise throughout the shopper’s digital journey from search to post-purchase.

Pavlovich joins Mattress Bathtub & Past with greater than 15 years in omnichannel merchandising. She was most just lately normal supervisor and head of unique manufacturers and merchandising at Wayfair, the place she was liable for creating and launching greater than 90 unique manufacturers to develop the product portfolio and drive income. Previous to that, Jill held management roles overseeing merchandising at Perry Ellis Worldwide, Dana-co, Natori, Warnaco, and Calvin Klein.

“I stay up for serving to develop the digital merchandising expertise for the corporate’s thrilling array of owned manufacturers, whereas enhancing the omni-always expertise to higher serve prospects

RH to launch digital portal pulling collectively all points of its model

Costa Mesa, Calif. – This fall, luxurious shoppers can be launched to “The World of RH,” an all-encompassing digital portal housing the corporate’s merchandise, locations, providers and areas.

“We’ll start to deliver the totally different elements of our built-in ecosystem to life with wealthy content material that we consider will improve our model and join with our purchasers on a a lot deeper stage,” chairman and CEO Gary Friedman mentioned in a letter to shareholders.

As well as, the corporate will introduce RH Up to date this 12 months, which can be adopted within the subsequent years by the launches of RH Colour, RH Couture and RH Bespoke.

The corporate has additionally been testing an idea referred to as RH In-Your-Dwelling within the Los Angeles and San Francisco markets and is inspired by the early outcomes.

Fernando Garcia, president of RH furnishings operations and residential supply describes it as “not a unique or higher expertise, it’s a distinctive and memorable expertise as we lengthen the Gallery into the client’s dwelling. With furnishings ambassadors managing each element, it creates an impression with our prospects that may final a lifetime.”

This 12 months’s plans additionally embrace the opening of 4 new Design

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JCPenney augments non-public label house manufacturers

The Linden Avenue model is including dinnerware, serveware and desk linens together with house decor.

Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions beneath two home manufacturers – and is prepping for the launch of a brand new house model.

In its announcement, the retailer mentioned that as a part of its technique to strengthen its house merchandise assortment, the corporate will unveil a brand new trendy house model in April. It is going to mark the second house model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.

The spring season model extensions take two key home manufacturers into extra life-style classes.

JCPenney’s unique Liz Claiborne house assortment has added a house décor choice. It contains dec pillows, throws, image frames, tabletop décor and synthetic florals.

The Linden Avenue assortment has expanded into dinnerware, serveware and desk linens that replicate the artisan type supplied by the core assortment of towels, sheets and cotton drapes. New house décor choices beneath the model embrace indoor rugs, planters, vases, lanterns, baskets and wreaths.

The corporate additionally introduced the launch of three new swim manufacturers in addition to