JCPenney augments non-public label house manufacturers

The Linden Avenue model is including dinnerware, serveware and desk linens together with house decor.

Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions beneath two home manufacturers – and is prepping for the launch of a brand new house model.

In its announcement, the retailer mentioned that as a part of its technique to strengthen its house merchandise assortment, the corporate will unveil a brand new trendy house model in April. It is going to mark the second house model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.

The spring season model extensions take two key home manufacturers into extra life-style classes.

JCPenney’s unique Liz Claiborne house assortment has added a house décor choice. It contains dec pillows, throws, image frames, tabletop décor and synthetic florals.

The Linden Avenue assortment has expanded into dinnerware, serveware and desk linens that replicate the artisan type supplied by the core assortment of towels, sheets and cotton drapes. New house décor choices beneath the model embrace indoor rugs, planters, vases, lanterns, baskets and wreaths.

The corporate additionally introduced the launch of three new swim manufacturers in addition to

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