Wade Haddad

Union, N.J. – Bed Bath & Beyond has hired an exec to unlock value from the company’s real estate portfolio with an eye to omnichannel services.

Wade Haddad joined BBB as senior VP of real estate and construction, a new position. He reports to John Hartmann, the company’s chief operating officer and president of buybuy Baby.

Haddad will be a central part of the team overseeing the comprehensive modernization of the company’s operations, monetizing the property portfolio while establishing the optimal network to support new omnichannel services such as buy-online-pickup-in-store (BOPIS), curbside pickup, and same day delivery. He will lead a team evaluating the company’s approximately 50 million square feet of real estate, including the store fleet across all banners, its offices, distribution and fulfilment centers.

“Our store optimization and real estate strategy will allow us to serve our customers even better in the future, and support our efforts to build a sustainable, durable business model,” said Hartmann.

Prior to joining Bed Bath & Beyond,  Haddad held several roles at Ascena Retail Group, a multi-brand retail corporation with a portfolio of several thousand stores. Prior to that, he held senior roles at Ann Inc, Klinger Advanced Aesthetics, Bieri Company and The Taubman Company, an owner and manager of regional shopping centers.

Haddad said, “Bed Bath & Beyond is one of the most iconic brands in the retail space, with an exciting growth strategy to rebuild its authority in the home, baby, health and wellness markets.”



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