International Market Centers (IMC) has realigned its brand marketing team, adding new and expanded responsibilities for two senior staff members.
Sarah Mount has been promoted to vice president of digital marketing within IMC’s Digital Innovations division, IMC_di. In her new role, she will promote Juniper, a full suite of B2B digital sales and marketing solutions.
Renee Loper-Boyd, who has been the vice president of marketing for IMC’s gift and home markets in High Point and Las Vegas since 2015, has been promoted and assumes additional responsibilities for the company’s gift and home markets in Atlanta and Open Year Round activities at AmericasMart Atlanta.
In line with this, Eleanor Hunt is being promoted to director of marketing and Sarah Ziegler to marketing manager for the Atlanta gift and home brand team. Additionally, Julia Roach will be promoted to senior marketing manager and will oversee all categories for Las Vegas Market. Cheryl Dobbins Hege, senior marketing manager, will serve as the lead for IMC High Point Market. They will report directly to Loper-Boyd.
Mount and Loper-Boyd will report to Karen Olson, senior vice president of marketing and strategy.