Visitors walking out of the new Expo Center at the Las Vegas Market this week were required to wear masks and follow social distancing protocols.
International Market Centers (IMC) reported more interior designers attending the Las Vegas Market this week, but overall attendance was about 20% compared with a normal market.
“Buyers were happy to come to a market and interact face-to-face with sellers, see new introductions and get back to relational aspect of markets,” said Dorothy Belshaw, IMC executive vice president and chief digital marketing officer, adding that demand was high and buying robust for those attending the show.
All of the buildings were open at the Las Vegas Market, with about 40% of showrooms open presenting 1,300 resources. Attendees at this market came primarily from California, Nevada, Utah, Arizona and Texas.
“We checked temps each day for everyone entering the complex and had hand sanitizer and touchless registration,” said Bob Maricich, International Market Centers chairman and CEO. “We realized that you can’t remind people too much about the new protocols. We had signage everywhere and made announcements about safety every 20 minutes. We will spare no expense to do this safely and securely.”
The IMC used the new 350,000 -square-foot Expo Center to admit people to the market each morning. It plans to hold a grand opening for the new building at the Las Vegas Market in January 2021.
The IMC also plans to set up a dedicated landing page at the close of the market so that people can continue to stay connected.
“We found that offering seminars and programs digitally drives higher levels of engagement with buyers,” said Belshaw. “It’s an easier way to consume information. We may find going forward that this is a better way to deliver content overall since it will remain live on the site for several weeks.”