IMC_di, the digital innovations division of International Market Centers, has enhanced ShopZio, increasing visibility and utility for the fully operational B2B e-commerce platform.

“With 400-plus active brands, and 1.4 million shoppable product SKUs, ShopZio is a powerful and functional e-commerce tool that is demonstrably serving industry needs,” said Eric Dean, IMC_di president.

ShopZio improvements include new categorized listings of vendors, refined search capabilities within each product category and new home page highlights showcasing select products and suppliers.

Additionally, IMC’s recent addition of new search filters to its Atlanta Market and Las Vegas Market websites identify the 378 ShopZio-enabled exhibiting brands already active on the B2B platform.

“We have a curated and industry-friendly offering that showcases a breadth of product offerings, from furniture to fashion and everything in between,” said Dean.

IMC continues to offer free use of ShopZio through the end of this year, and IMC_di expects more than 700 vendors to be live on the platform by year-end.

IMC_di now turns its ShopZio focus from resource expansion to buyer engagement. IMC will be actively marketing the B2B tool to retailers and designers nationwide, with a focus on best-selling products available through the platform.

“Ultimately, ShopZio will migrate into Juniper MKT, our new B2B e-commerce platform launching in January 2021,” said Dean, “but until then we will continue to improve and support our legacy tools to better serve our customers’ immediate needs.”

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