The International Textile Alliance (ITA) has moved the dates of its inaugural dual-city outreach program, created to supplement its November Showtime event.

Designed to connect more wholesale fabric, leather and trim suppliers with buyers who do not want to or cannot travel to North Carolina for its bi-annual fabric market,  Showtime North will now run Jan. 26-27, 2021, at the MahWah, N.J., Marriott Courtyard. It had been set for Nov. 16-17, overlapping the High Point event.

“Based on current guidance regarding limits on interstate travel in the Northeast region, we are postponing the Showtime North event,” wrote the ITA in an emailed statement. “We feel this is the best option for the safety of our members and their customers.”

During Showtime North, mills and converters will be seen by appointment for showings of new collections of textiles, leather and trim for the home furnishings sector – residential, hospitality and contract markets – just as at November’s traditional Showtime.

Through its partnership with the venue, the ITA has arranged for Showtime North to provide safe, personal and private environments in which fabric brands and buyers will be able to meet and show product. The association plans to support this expanded venue as a one-time supplement to its ongoing North Carolina shows and looks to make “even broader connections virtually,” according to an earlier release about the event.

Buyers interested in attending the Showtime North event may visit the ITA website for additional information about exhibitors and registration. Buyers planning to attend Showtime in High Point may pre-register here to prevent lines at check-in.

Companies interested in exhibiting at either or both locations should contact ITA Managing Director Carrie Dillon by email at [email protected].

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