Image courtesy of Kohl’s. ©2017 Kohl’s Department Stores, Inc.
Menomonee Falls, Wis. – Kohl’s Q4 wasn’t the prettiest, but the retailer took a big step in the right direction, the company announced.
Fourth quarter earnings – which are expected to be in the range of $1.00 to $1.05 – outpaced company targets and marked “significant improvement” from the third quarter, when the bottom line swung to a net loss of $12 million, or $0.08 per diluted share.
“Our fourth quarter performance exceeded our expectations across all key metrics, with sales strengthening as we moved through the period,” said Michelle Gass, CEO.
Although comp sales fell 11%, the period was the third consecutive quarter of improvement. By comparison, Q3 comp was down 13.3%.
Digital sales growth remained strong, the company said, up more than 20%, and accounted for more than 40% of net sales. That’s a step up from the third quarter, when digital accounted for 32% of total sales.
Fourth quarter 2020 total revenue declined approximately 10%,
“Our focus on gross margin showed further traction and we managed expenses tightly, which together strengthened our financial position,” Gass said.
She noted that Kohl’s will begin its in-store partnership with Sephora in 200 stores this fall and build out from there, one of the company’s initiatives to accelerate top line growth and expand operating margin to 7% to 8%.