Loloi has launched its Winter 2021 Virtual Market for customers to explore the company’s newest products in an interactive, online format.

The 10-minute Virtual Market offers an easy-to-view, visual presentation for those unable to attend the Dallas or Las Vegas Markets in person or visit the Loloi showroom. The company offered similar, 30-minute virtual tours last summer and in October.

Available on Loloi’s website and running throughout the spring, the landing page features a complete video presentation of Loloi’s lineup of winter introductions, including 11 new rug collections from the Loloi and Loloi II brands.

Product information is supplied by company executives onscreen and supplemented by product specifics, such as construction, price and ETA, which flash across the screen.

All introductions are linked from the landing page for ease of reference and for more information on each design. Besides the video presentation, customers can shop all the new collections and schedule a personalized virtual tour.

“Our Virtual Market last fall was a big hit and we wanted to offer it again for the winter markets,” said company principal Cyrus Loloi, who appears in the video along with Steve McKee, general manager. “This format gives buyers the option to watch a showroom video presentation safely and online on their own time, or they may request a tour in real-time, led by a Loloi sales representative. Either way, it’s a convenient format for viewing the latest collections until we can all safely get back together in person.”

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

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