As the pandemic continues to force consumers to cancel late summer plans and spend more time at home, a new survey from e-commerce tech experience company Nosto shows that many consumers are turning to e-commerce sites both for design inspiration and buying.
According to Nosto’s recent survey, 63% of U.S. consumers reported that pandemic lockdowns have motivated them to spend money on making their living environment more comfortable and fun.
Nearly half (47%) noted they have been inspired by seeing inside other people’s homes in video calls, and 51% felt embarrassed by the look of their own homes during video calls.
The result is that 66% of consumers surveyed realize that having a nice home environment is crucial, and 65% say they have made at least one online purchase for their home during the stay-at-home period.
According to the same data, consumer demand in home purchases will likely continue beyond the stay-at-home time as well, with 63% of those questioned reporting that they are motivated to spend money on improving their living environment and 64% expecting to be spending more time in their homes or gardens even after COVID-19 orders have completely lifted.
At Wayfair, pages of backordered products