Paint brand Valspar, part of the Sherwin-Williams Consumer Brands Group, has picked a dozen shades as its 2021 Colors of the Year, aiming to “evoke calm, serenity and simplicity.”
With this palette, Valspar seeks to empower consumers to take control of their environments and create spaces that will expand their worlds, calm their minds and enrich their lives. In addition to promoting well being, Valspar’s 2021 Colors of The Year were designed to make it simple for consumers to navigate DIY projects.
“Our homes have become offices, entertainment centers and classrooms, which means the colors, sights and sounds in our rooms have an even bigger impact on our daily lives,” said Sue Kim, Valspar color marketing manager. “These lifestyle changes coupled with a surge in DIY home activity helped guide our selection of a range of colors for Valspar’s 2021 Colors of the Year that not only can transform your space, but also elevate your mood.”
For the second year in a row, the dozen Colors of the Year were photographed in people’s homes, giving the colors and images an aesthetic that represents the lifestyles of today’s paint buyer.
All 12 colors are available at Lowe’s and independent retailers