Valspar taps Colors of the Year with a focus on home, mindfulness and well being

Paint brand Valspar, part of the Sherwin-Williams Consumer Brands Group, has picked a dozen shades as its 2021 Colors of the Year, aiming to “evoke calm, serenity and simplicity.”

With this palette, Valspar seeks to empower consumers to take control of their environments and create spaces that will expand their worlds, calm their minds and enrich their lives. In addition to promoting well being, Valspar’s 2021 Colors of The Year were designed to make it simple for consumers to navigate DIY projects.

“Our homes have become offices, entertainment centers and classrooms, which means the colors, sights and sounds in our rooms have an even bigger impact on our daily lives,” said Sue Kim, Valspar color marketing manager. “These lifestyle changes coupled with a surge in DIY home activity helped guide our selection of a range of colors for Valspar’s 2021 Colors of the Year that not only can transform your space, but also elevate your mood.”

For the second year in a row, the dozen Colors of the Year were photographed in people’s homes, giving the colors and images an aesthetic that represents the lifestyles of today’s paint buyer.

All 12 colors are available at Lowe’s and independent retailers

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Dallas reports strong September Total Home & Gift Market

Dallas Market Center reported an increasing number of return buyers and new buyers to its recent September Total Home & Gift Market.

Following an August show that exceeded expectations, the September 23-25 show welcomed 67% of the buyers compared with the previous year — a gain of more than 10% from August. Attendance by home and design buyers was 78% compared with the previous year and attendance by apparel & accessories buyers was more than 90% compared with the previous year.

In addition to a diverse set of buyers, the number of new buyers attending market in Dallas for the first time remained strong, representing 9% of total attendance. Over the last 90 days Dallas Market Center has seen a rapid increase in new buyer applications from across the Central U.S. and attendance from 47 states at trade events and open houses.

“What was uniquely successful about September Market was the opportunity for buyers to take time to conduct serious business before the holidays and the new year,” said Cindy Morris, president and CEO. “We saw an impressive number of buyers who may normally visit in the summer plus a surge of new buyers making the decision to visit Dallas