Panelists for the e-commerce seminar included (l-r) Emily Taylor Young from Brass & Burl, Whitney Moore from Meadow Blu and Colleen Waguespack from Fig & Dove along with moderator Rachel Gerli of Nina Reeves Communications.
With trends showing that more business is moving online due to the pandemic, many brands are investing in their digital presence. But, experts say, it’s important to remember not to put all your eggs in one basket, such as relying on a sole supplier.
This is one of the tips shared during the seminar “When life hands you a pandemic, build an e-commerce business,” held at the Universal Furniture showroom during the High Point Market.
“I thought e-commerce would be easy, but I found out it was so much harder since it’s a 24/7 process to go online,” said Moore, founder of Meadow Blu, an e-commerce site based in Mouth Pleasant, S.C., that offers furniture, lighting and decor. “With e-commerce, you are not just dealing with competitors locally, but (also) nationwide. So, it’s