ITA postpones Showtime North to January 2021

The International Textile Alliance (ITA) has moved the dates of its inaugural dual-city outreach program, created to supplement its November Showtime event.

Designed to connect more wholesale fabric, leather and trim suppliers with buyers who do not want to or cannot travel to North Carolina for its bi-annual fabric market,  Showtime North will now run Jan. 26-27, 2021, at the MahWah, N.J., Marriott Courtyard. It had been set for Nov. 16-17, overlapping the High Point event.

“Based on current guidance regarding limits on interstate travel in the Northeast region, we are postponing the Showtime North event,” wrote the ITA in an emailed statement. “We feel this is the best option for the safety of our members and their customers.”

During Showtime North, mills and converters will be seen by appointment for showings of new collections of textiles, leather and trim for the home furnishings sector – residential, hospitality and contract markets – just as at November’s traditional Showtime.

Through its partnership with the venue, the ITA has arranged for Showtime North to provide safe, personal and private environments in which fabric brands and buyers will be able to meet and show product. The association plans to support this expanded venue

HFA launches campaign to pay tribute to retailers

The Home Furnishings Association announced the launch of its 100×100 — The Voices of a New Era campaign as a way to pay tribute to retailers.

“HFA was formed out of big challenges confronting the industry. In 1920, we were dealing with the Spanish Flu,” said Jesús Capó, president of HFA and vice president of El Dorado Furniture. “It’s a remarkable coincidence that our Centennial saw this big new challenge in 2020. It only seems appropriate that we observe our Centennial by focusing our attention on the retailers that make this industry so special.”

The campaign focuses on retailers and their unique stories. HFA invites them to create and submit video content and imagery that present the story they want to tell.

Retailers can visit to see a launch video featuring Capó and to learn more about the campaign, including how they can participate. The campaign will take place in Instagram (@my_hfa), including IGTV, as well as HFA’s various social platforms. The landing page will also house the videos as they are released. There is no cost to participate, and no requirement to submit highly professional content. The agency is seeking both professional and organic content, which it can