HFA launches 100×100 campaign to celebrate centennial through tribute to retailers

The Home Furnishings Assn. (HFA), in conjunction with its marketing agency partner Furniture Branding, is launching 100×100 – The Voices of a New Year, a campaign that celebrates the organization’s centennial by paying tribute to retailers through their stories.

“Retailers came together to form the association so they could collectively battle threats to the industry, learn best practices from each other and tap into new resources that could grow their business,” said Mark Schumacher, CEO of HFA. “We also realized that furniture retailers have a critical role in helping Americans make their living spaces more comfortable and functional. Home furnishings are essential for our quality of life and peace of mind.”

Jesús Capó, president of HFA and vice president of Miami-based El Dorado Furniture, added, “HFA was formed out of big challenges confronting the industry. In 1920, we were dealing with the Spanish Flu.It’s a remarkable coincidence that our Centennial saw this big new challenge in 2020. It only seems appropriate that we observe our Centennial by focusing our attention on the retailers that make this industry so special.”

In 100×100, the HFA invites retailers to create and submit video content and imagery that present the story they want to

At Home enhances quick delivery options

PLANO, Texas — At Home Group Inc.  has expanded its partnership with Pickup, a last-mile logistics network, to include delivery partner Postmates.

Pickup has been At Home’s delivery partner for several years and added next-day local delivery starting at $10 in March 2020.

San Francisco-based Postmates was founded in 2011 and uses what it calls its Urban Logistics program to connect customers with local couriers for delivery.

“This new partnership with Postmates through Pickup allows us to diversify and ramp up our local delivery platform just in time for the peak holiday season,” said At Home Chairman and CEO Lee Bird. “We expect customers to be shopping online more than ever before. That’s why we’re adding an additional partner to anticipate the demand of online purchases and make local delivery as quick and convenient as possible.

“In addition, with our buy-online-pickup-in-store and curbside options, our customers can shop the way they want and do it safely.”

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the

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