Nationwide takes the PrimeTime stage virtual

Focusing on its tagline “Outwork. Outwit. Outwin,” Nationwide Marketing Group launched its first-ever virtual PrimeTime conference on Oct. 27, with speakers and events centering on the group’s digital efforts, member successes and more over three days.

This year’s event saw record member attendance from members in both the U.S. and Canada; a week before the event open, Nationwide had already doubled the number of its registered attendees from its highest-attended in-person event.

And like the in-person event, this year’s virtual event included the same educational opportunities, keynotes, networking, vendor deals and giveaways.

“This isn’t how I thought we’d be kicking off PrimeTime,” said Tom Hickman, president and chief member advocate for Nationwide in his rousing opening state-of-the-union message to the group.

He added, “The past eight months have been a whirlwind of disruption. COVID has changed the way we do everything, especially the way we buy and sell. But you haven’t just muddled through the upheaval. Many of you have fundamentally changed the face of American retail.”

Double down on digital

According to Hickman and his colleagues, NMG’s member retailers have done so by doubling down digitally as consumer interest and use of digital options skyrockets. In a session immediately

ProSource to open smart lighting demo center at DMC

Dallas Market Center announced that ProSource will open a smart lighting demo center in time for the Jan. 7-10 edition of Lightovation.

In addition to Lightovation, the demo center also presents lighting lab learning opportunities for the recently announced ArchLIGHT Summit architectural and specification lighting show, debuting September 21-22, 2021.

“Working together to showcase smart home technology to our buyers is a strategic initiative,” said Cindy Morris, president and CEO of Dallas Market Center. “We welcome ProSource and look forward to working together on interactive environments for maximum inspiration and education. Many of our loyal buyers are seeking products for the connected home, and many brands want to feature their own solutions, but it’s critically important to present them together in an experiential manner. ProSource understands this and will offer an integrated environment, anchored by lighting, available exclusively in Dallas.”

The space will feature multiple residential rooms showcasing smart home systems and devices, including lighting products and applications, for the benefit of ProSource members and vendor partners. ProSource is the leading buying group for the custom electronics integrator market and represents more than 550 specialty retailers and custom integrators. The buying group already works with WAC Lighting/Modern Forms and American

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