Focusing on its tagline “Outwork. Outwit. Outwin,” Nationwide Marketing Group launched its first-ever virtual PrimeTime conference on Oct. 27, with speakers and events centering on the group’s digital efforts, member successes and more over three days.
This year’s event saw record member attendance from members in both the U.S. and Canada; a week before the event open, Nationwide had already doubled the number of its registered attendees from its highest-attended in-person event.
And like the in-person event, this year’s virtual event included the same educational opportunities, keynotes, networking, vendor deals and giveaways.
“This isn’t how I thought we’d be kicking off PrimeTime,” said Tom Hickman, president and chief member advocate for Nationwide in his rousing opening state-of-the-union message to the group.
He added, “The past eight months have been a whirlwind of disruption. COVID has changed the way we do everything, especially the way we buy and sell. But you haven’t just muddled through the upheaval. Many of you have fundamentally changed the face of American retail.”
Double down on digital
According to Hickman and his colleagues, NMG’s member retailers have done so by doubling down digitally as consumer interest and use of digital options skyrockets. In a session immediately