A new study by communication company Podium reveals that more people look at online reviews now than ever before.
A new study from Podium, a customer communication platform used by companies in the home furnishings industry, reveals that 88% of Americans believe that online reviews play a role in how they discover a new local business, and 71% believe that reviews matter more today than ever before.
“Companies need every advantage they can get right now, and the importance of positive online reviews can’t be overlooked,” said Eric Rea, co-founder and CEO at Podium. “Local businesses are impacted by online reviews more now than before the pandemic hit, and successfully managing reviews is an essential skill for any business, even those that do not primarily operate over the internet.”
Nearly 28% respondents said they had looked up online reviews for a business while standing in a parking lot or parked out front of a store when deciding whether or not to enter, with younger people more likely to use these types of reviews in making doorstop decisions.
The report also showed that 41% of Americans feel more compelled to patronize local businesses now than they did prior to COVID-19.