Outer’s new rug in gray is featured in this neighborhood showroom alongside its sofa.
A little over a year after its initial launch, D2C outdoor furniture resource Outer has a lot to celebrate, including what it considers to be a phenomenal year of sales and several new undertakings, despite the trials that have come with dealing with COVID-19.
“It was not what we expected out of the year, not what anyone expected, but we’ve been able to learn and thrive,” said Terry Lin, co-founder and chief design officer of the Los Angeles-based startup.
January and February of 2020 got the company off to a great start for the year. In both months, Outer beat its sales forecasts, but March’s mandatory lockdowns hit Outer with a huge shock much like the rest of the U.S.
“Week one happened, and I think we were all so confused, but we also thought we should hope for the best, and then things got really quiet,” said Lin. “Our run rate all of sudden slowed down, and we were asking, ‘do we need to reforecast?’”
But the dire situation flipped again within the next week as consumers got adjusted to their new stay at home