Curated marketplace Jane, which offers furniture from boutique sellers, has received $40 million in funding to add additional categories, geographies and tech features.
Curated e-commerce marketplace Jane will receive a $40 million growth investment from Tritium Partners, a private equity firm.
Jane offers boutique sellers and value-conscious consumers the ability to shop for home products such as indoor and outdoor furniture and decor, as well as for apparel, shoes and jewelry.
“Our strategy is clear. We offer relevant, fashion-conscious products to women and their families in an online, curated marketplace,” said Taleeb Noormohamed, Jane CEO. “Now, as we partner with Tritium and embark on the next phase of our journey, we are focused on building Jane into a global, household brand as we expand our services to reach more customers and empower additional small boutique merchants around the world.”
The principals from Tritium have experience building online marketplaces, including Vrbo and RetailMeNot. Noormohamed said this financing, Jane’s first since the company’s founding in 2011, will accelerate growth and support the company’s plans to expand the brand by adding categories, new geographies and tech features for the company’s boutique sellers.
Jane’s user base has purchased more than $1 billion of goods