Brown Jordan streamlines product information management

Outdoor furniture manufacturer Brown Jordan has partnered with digital solutions firm StrikeTru to upgrade its’ product information management system.

Luxury outdoor furniture manufacturer Brown Jordan has gone live with a new solution to streamline its product information management and optimize its enterprise product data for the company’s entire portfolio.

After several months of preparing, digital solutions firm StrikeTru deployed the Akeneo enterprise PIM solution to help Brown Jordan optimize core areas in merchandising, product catalog management, overall ease in managing customizations and scalability, with a reliable and secure e-commerce platform.

“It’s the perfect combination of powerful Akeneo Enterprise PIM, with robust automation and e-commerce tools to remove bottlenecks, better influence customer purchasing decisions at critical stages and sharpen Brown Jordan’s sales focus,” said Harry Singh, StrikeTru partner.

Singh said the new platform will allow Brown Jordan to standardize its PIM capabilities by improving how product content and digital assets are accessed and shared across the enterprise and various internal departments.

According to, the outdoor furniture market is forecast to see massive growth by 2028. Brown Jordan company officials say they wanted a head-start, which went beyond creating and curating high-end products to inspiring their shoppers with high-end digital

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In an upcoming webinar, Executive Editor Allison Zisko speaks with designer Hilary Farr, one of the stars of HGTV’s “Love It or List It,” about her newest licensed collections, what it’s like to work on the show and the new projects she has planned for this year. Don’t miss this exclusive conversation, set for 2 p.m. (EST) Jan. 27. This webinar is brought to you by Kaleen Rugs. Click here to register today.

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