The investment, led by Sequoia Capital China and backed by a number of existing and new stakeholders, will enable Outer to expand its team and double down on product research and development to expand its product offering beyond outdoor sofas and rugs, which it added in fall of 2020.
Additionally, this funding will “strengthen their commitment to sustainability through material development and grow their innovative showroom footprint to more than a thousand Neighborhood Showroom locations in 2021,” according to a release, which use real customer’s products and outdoor spaces as showrooms instead of traditional retail venues.
“There has been an enormous amount of love and support that our team has received from our customers who are asking for coffee tables, chaise loungers, dining sets and many more products from Outer,” said Jiake Liu, co-founder and CEO of Outer. “Our mission has always been to create beautiful, durable and innovative outdoor furniture focused on quality and sustainability. Now with backing from some of the world’s most visionary investors, we