D2C outdoor brand secures more than $10M in series A funding round

Outer, a direct-to-consumer outdoor furniture brand, has announced $10.5 million series A investment round a little over a six months after it raised $4.3 million in series seed funding.

The investment, led by Sequoia Capital China and backed by a number of existing and new stakeholders, will enable Outer to expand its team and double down on product research and development to expand its product offering beyond outdoor sofas and rugs, which it added in fall of 2020.

Additionally, this funding will “strengthen their commitment to sustainability through material development and grow their innovative showroom footprint to more than a thousand Neighborhood Showroom locations in 2021,” according to a release, which use real customer’s products and outdoor spaces as showrooms instead of traditional retail venues.

“There has been an enormous amount of love and support that our team has received from our customers who are asking for coffee tables, chaise loungers, dining sets and many more products from Outer,” said Jiake Liu, co-founder and CEO of Outer. “Our mission has always been to create beautiful, durable and innovative outdoor furniture focused on quality and sustainability. Now with backing from some of the world’s most visionary investors, we

Accord Lighting names Hathaway director of sales

Lighting industry veteran Bruce Hathaway has joined Accord Lighting as director of sales.

Bruce Hathaway

In this role, Hathaway will lead all sales channels for North America for the Brazilian lighting company, which has U.S. offices in Miami and a showroom at Dallas Market Center.

“I’m so happy to welcome Bruce to this newly created position at Accord Lighting,” said CEO Bernardo Acordi. “I have no doubt that his past experience will help us effectively penetrate these markets and build our brand rapidly. Bruce overseeing our sales team and opening new opportunities makes us very excited for the upcoming Dallas Lightovation show.”

Prior to joining Accord, Hathaway spent 10 years as national residential sales manager for Hubbardton Forge and has experience building a nationwide network of sales representatives.

“The chance to build and manage the North American markets with the team at Accord Lighting is something very special,” Hathaway said. “Their love of design, custom capabilities, commitment to sustainability and family-owned principles creates an exciting opportunity to build the Accord Lighting brand across multiple channels. Their combination of true craftsmanship and leading-edge technology creates an opportunity for exceptional growth.”

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