NY NOW relaunches with new model id designed in partnership with Pentagram

NY Now, has unveiled a brand new model id and plans, designed in collaboration with Pentagram and  NY Now’s Artistic Director Brad Ford, for an enhanced on-site expertise because it prepares to welcome distributors, patrons and media again in-person on the Jacob Okay. Javits Middle on August 8-11, 2021.

“NY Now’s a timeless model and actually a landmark occasion with a long-standing historical past of bringing merchandise, individuals and concepts from around the globe collectively to attach, uncover and be impressed – creating a singular vacation spot for discovery and era of commerce for the business. As all of us recuperate from the pandemic, we’re seeing all markets come again smaller; however, as the primary occasion to run on the Javits Middle upon its reopening, we seen a chance to reset and create an expertise that heightens the sense of chance, shock and pleasure – all whereas celebrating the reopening of New York Metropolis.” says Tim Hart, SVP of NY Now. “We now have labored intently with Brad and Pentagram to develop and ship an unbelievable new model id for NY Now, and we’re thrilled to unveil it to our neighborhood and welcome them again for an enhanced expertise at