Williams-Sonoma Inc. targeted on key fibers in pursuit of sustainability

San Francisco – Williams-Sonoma Inc.’s new Affect Report supplies an replace on its quest for low-impact fibers.

Primarily based on the corporate’s 2020 carbon footprint calculation and utilizing the Textile Change’s Most well-liked Fiber and Materials Matrix, Williams-Sonoma Inc. has creamed a workforce to give attention to materials innovation throughout merchandise and types. Analysis will embrace plastic, foam and polyester alternate options alongside supplies with low environmental impacts.

The corporate’s top-volume fibers are presently cotton, polyester and wool. Along with sourcing 100% accountable cotton by 2021, Williams-Sonoma Inc. is transitioning to recycled polyester and wool licensed by the Accountable Wool Customary — which has already launched at Pottery Barn and West Elm.

At Pottery Barn Teen, the corporate has expanded its use of Econyl regenerated nylon to create rugs, bedding and backpacks. Throughout its manufacturers, it has diverted 66 million ocean-bound and landfill-bound bottles by way of our use of Repreve recycled polyester.

Williams-Sonoma Inc. mentioned 89% of the cotton utilized in 2020 was responsibly sourced. Whereas it didn’t escape what portion of the is natural cotton, it did famous that its use of natural cotton saved 8.2 billion liters of water and 10.8 million kilowatt-hours of power.

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