PPG announced “Be Well” — consisting of the hues Transcend, Big Cypress and Misty Aqua — as its 2021 Palette of the Year.

PPG announced “Be Well” — consisting of the hues Transcend, Big Cypress and Misty Aqua — as its 2021 Palette of the Year.

Officials say the selection speaks to the consumer trend of craving simple comforts and a slowed down lifestyle.

“With the world sheltering in place for the better half of the year, we have begun to crave human connection and embrace simple activities, including walking, hiking, baking and gardening,” said Dee Schlotter, PPG senior color marketing manager, architectural and industrial coatings. “This organic and hopeful palette represents what we have been longing for after decades of overstimulation and overconsumption – simplicity and restfulness.”

PPG officials say the Be Well palette is intended for the consumer who wants to fully embrace mindfulness and intention, showcasing natural hues that are restorative, compassionate and optimistic. The color trio celebrates beauty of all kinds and relates to those who want to prioritize wellness in mind, body and spirit. Transcend is a mid-tone oatmeal-colored hue that draws on earthy influences and nostalgia. Big Cypress is a shaded ginger with persimmon undertones. Misty Aqua is a watercolor cerulean blue. Used according to the 60-30-10 design rule – 60% of a room should be the dominant color, 30% as the secondary color and 10% as the accent – Transcend, Big Cypress and Misty Aqua pair well with greenery, blonde or natural brown-toned woods and layers of texture in the form of rattan, linen, velvet and woven textiles like pillows, blankets and rugs.

“When the world experiences events that cause unrest, anxiety and grief, we tend to naturally gravitate toward compassionate colors that allow us to create a personal retreat from the world,” said Schlotter. “These comfort colors are similar to comfort foods – both offering a certain sense of familiarity and normalcy when facing the unknown.”

The increasing need for kindness, human connection and mindfulness were recurring themes at PPG’s Global Color Workshop. This annual event brings together more than 30 PPG global color stylists from the automotive, consumer electronics, aerospace, and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, Embrace nostalgic neutrals, simple comforts: PPG announces “Be Well” 2021 Palette of the Year – 2 demographics, geographies, global events and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Palette of the Year.

In addition to the Be Well palette, PPG color experts identified two additional color stories that will resonate in 2021:

  • Be True: Anchoring reality This palette celebrates authenticity and connection by imitating an artisan’s touch and renewing traditional know-how by layering vintage-inspired colors and recycled and contemporary touches. The palette is a mixture of organic and heritage influences with warm, earthy tones combined with jewel box hues. Enchanting Eggplant, a rich maroon with chocolate undertones, grounds the palette alongside Gargoyle, a glass-bottle green, and Transcend.
  • Be Wild: Activating optimism A mood-boosting combination of colors, these hues are a celebratory expression of individuality and reclaiming power. Included in the playful, expressive and creative palette is PPG’s Transcend, which brings an earthy element to French Lilac, an unexpected periwinkle, and Mediterranean Blue, a marine aqua-blue with a deep-water undertone.

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