UNION, N.J.—Mattress Tub & Past has launched into a brand new ad marketing campaign targeted on making it straightforward for shoppers to really feel at house.
The “House, Happier” marketing campaign will likely be anchored by a 30-second anthem TV spot airing nationally starting April 14. Along with nationwide broadcast and cable TV, the brand new branding effort will embody streaming on-line video, paid social, print, in-store, electronic mail and show.
The purpose of the marketing campaign is to cement the 50-year-old retailer’s authority within the $180 billion house market, an oft-stated purpose of the retailer’s complete development technique.
“For the previous 50 years, we’ve made it straightforward for individuals to really feel at house,” mentioned Cindy Davis, govt vice chairman and chief model officer of Mattress Tub & Past and president of Decorist, in a launch. “To study much more about our clients, we not too long ago carried out a examine and found that a big majority (69%) of People agree that their house impacts their general happiness. Greater than 80% of individuals agree that when they’re proud of their house, they really feel happier typically. With these and different key findings as inspiration, we’re re-imagining our model by serving to clients unlock the magic in each room with every little thing they should ‘House, Happier.’
The survey included greater than 1,200 individuals 18 and over and has a margin of error of plus or minus 3 proportion factors.
“This isn’t solely a promise to our clients; it’s the constructing block of how we’re remodeling our enterprise – in order that every little thing we do is targeted on serving to our clients understand every room’s potential to allow them to embrace the likelihood in day by day,” Davis mentioned.
The corporate will outfit retailer associates with uniforms that mirror the model’s identification, together with aprons, new title tags, branded face coverings and extra, which it mentioned displays its dedication to creating clients really feel welcome and enabling them to simply discover a retailer affiliate.
Later this month, Mattress Tub will relaunch its Haven tub model as a real owned model, offering a spa-inspired assortment of natural cotton merchandise to create a “tub sanctuary.” And in Might, its new opening value level model, Merely Important, debuts. The family necessities assortment will cross a number of vacation spot classes and rooms.
A complete of a minimum of eight owned manufacturers will launch earlier than the top of February 2022.