Union, N.J. – Mattress Bathtub & Past is aiming to beef up its $3 billion digital enterprise.
The retailer has employed Jill Pavlovich as senior VP of digital commerce and Jake Griffith as VP of product administration, efficient April 4. Each will report back to Rafeh Masood, government VP and chief digital officer.
Pavlovich shall be liable for enhancing the digital buying expertise and can lead digital merchandising and operations to raise the shopper expertise. Griffith will oversee the event of recent digital capabilities for the corporate to create a seamless expertise throughout the shopper’s digital journey from search to post-purchase.
Pavlovich joins Mattress Bathtub & Past with greater than 15 years in omnichannel merchandising. She was most just lately normal supervisor and head of unique manufacturers and merchandising at Wayfair, the place she was liable for creating and launching greater than 90 unique manufacturers to develop the product portfolio and drive income. Previous to that, Jill held management roles overseeing merchandising at Perry Ellis Worldwide, Dana-co, Natori, Warnaco, and Calvin Klein.
“I stay up for serving to develop the digital merchandising expertise for the corporate’s thrilling array of owned manufacturers, whereas enhancing the omni-always expertise to higher serve prospects and create a extra significant expertise once they store with the model,” she stated.
Griffith brings greater than 15 years of strategic retail expertise and can be a part of the corporate from Walmart, the place he held quite a few management roles, most just lately as the final supervisor for sports activities & health. Previous to that, he labored at Amazon, the place he held quite a few roles overseeing enterprise technique for numerous portfolios.
“I stay up for serving to Mattress Bathtub & Past’s prospects unlock the potential in each room, particularly at a time when house has by no means been extra necessary in our lives, whereas serving to the corporate ship continued and sustainable progress,” he stated.
Masood commented: “As we enter our 50th 12 months, we are going to introduce prospects to the brand new Mattress Bathtub & Past with the launch of an thrilling array of customer-inspired owned manufacturers, reimagined shops, and continued funding in quicker, simpler and extra handy omnichannel buying providers.”