The Home Furnishings Assn. (HFA) has promoted Shannon Williams as the organization’s new chief operating officer. Williams previously acted as vice president of strategy and performance.

“At HFA, we have a strong leader in Shannon Williams,” said Mark Schumacher, HFA CEO. “Like me, Shannon joined the association in June 2018, initially as director of the membership team, before taking on partnerships and marketing as well. Her skills in strategy, innovation and team-building were obvious from the start.”

Schumacher became CEO after the association’s previous CEO, Sharron Bradley, retired at the end of August.

“Through the pandemic, the entire HFA team has been supporting members and serving them in new and meaningful ways, and Shannon’s leadership is a big part of those successes,” Schumacher added.

Under Williams’ leadership, the HFA has signed more than 200 new members so far in 2020, a 30% increase from the previous best year on record.

“Behind every industry, there is a strong trade association,” Williams said. “This organization has been bringing together retailers for 100 years to help them learn from each other. My vision of who and what we need to be is constantly evolving as we understand the needs of retailers and what it really means to be the heartbeat of the industry.”

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