NEW YORK – After analyzing the impact of COVID-19 on the interior design industry and its impact on online buying trends, Robin Baron of Robin Baron Design, along with the firm’s Vice President Yudi Kaufman, opted to redesign the business’ model in its 30th year to better serve both the consumer and trade audiences.
Beginning as a shift into virtual interior design, offered by the room or by the hour, the update has expanded to include a full e-commerce site and platform.
Leveraging her industry contacts, Baron has curated a global listing of products, launching at RobinBaronDesign.com with approximately 2,500 SKUs and plans to add hundreds of new SKUs every month for the first quarter of 2021 in new categories. Currently, all items are searchable by various fields, including room, product category, colors and design style, with definitions and imagery to illustrate and educate even the “casual consumer.”
In addition to products for sale, site will also provide design guides, available for sale and digital download, featuring an array of resident experts to inspire customers while emphasizing Baron’s tips and advice. Customers will also have access to Baron’s design services, available by the hour or by the room, as well as her full scope design capabilities.
“So many companies are all about the product and focused solely on the transactions,” said Baron. “We wanted a more enriching experience to educate and inspire our customers.”