The International Textile Alliance (ITA) is launching a dual-city outreach program to supplement its November Showtime event.

Designed to connect more wholesale fabric, leather and trim suppliers with buyers who do not want to or cannot travel to North Carolina for its bi-annual fabric market, the expanded event will now include a second venue in MahWah, N.J. High Point-based Showtime will run Nov. 15-18; the New Jersey-based Showtime event, called Showtime North, will take place Nov. 16-17 in the MahWah, N.J., Marriott Courtyard.

During Showtime North, mills and converters will be seen by appointment for showings of new collections of textiles, leather and trim for the home furnishings sector – residential, hospitality and contract markets – just like at Showtime.

Through its partnership with the venue, the ITA has arranged for Showtime North to provide safe, personal and private environments in which fabric brands and buyers will be able to meet and show product. The association plans to support this expanded venue as a one-time supplement to its ongoing North Carolina shows and looks to make “even broader connections virtually,” according to a release.

Buyers interested in attending the Showtime North event can visit the ITA website for additional information and registration. Buyers planning to attend Showtime in High Point can pre-register here to prevent lines at check-in. Companies interested in exhibiting at either or both locations can contact ITA Managing Director Carrie Dillon by email at [email protected].

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