Plano, Texas – JCPenney has now added one other complete dwelling model to its non-public label portfolio.

Loom + Forge marks the retailer’s most trendy dwelling assortment so far, the corporate mentioned. Product classes embody indoor and out of doors decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being supplied in shops and on-line.

The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the onerous and gentle dwelling assortment, Loom + Forge is designed with heat finishes, impartial shades and an eye fixed to element.

“Following an enormous 12 months of strategic funding in our dwelling portfolio, we’re excited to supply our prospects much more decisions to create a fantastic and comfy dwelling,” mentioned Michelle Wlazlo, government vp and chief service provider. “As we proceed to reaffirm our place as a frontrunner in dwelling, the brand new Loom + Forge assortment brings inviting trendy fashion to each house – from the tub and bed room to the kitchen, residing areas, and outside – with present, purposeful designs.”

JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Road and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this 12 months in nationwide and personal manufacturers throughout all classes.


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