Salt Lake Metropolis – With dwelling classes nonetheless booming, Overstock is seeking to improve its model advertising and marketing alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising and marketing officer. She most lately served as head of promoting for Amazon’s world non-public manufacturers portfolio.
At Overstock, Solomon will direct advertising and marketing, together with buyer acquisition and retention, advertising and marketing communications, and advertising and marketing applied sciences. She’s going to assist advance Overstock’s deal with rising cell app adoption, enhancing efficiency advertising and marketing, and rising model advertising and marketing alternatives.
“Elizabeth’s in depth observe file in rising, constructing, and repositioning manufacturers is simply what we’d like as customers proceed to show on-line for his or her dwelling furnishing wants,” stated Jonathan Johnson, CEO of Overstock. “We discovered simply the appropriate government to take Overstock’s advertising and marketing to the subsequent degree. I stay up for her contributions in persevering with our sustainable, worthwhile market share development.”
Previous to Amazon, Solomon held senior advertising and marketing management positions with shopper Fortune 100 corporations, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to affix such an modern and passionate government staff that has led the corporate via a tremendous yr of development,” stated Solomon. “I’m excited in regards to the alternatives forward and serving to additional amplify Overstock’s status because the premier on-line purchasing vacation spot for dwelling furnishings.”
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