DALLAS — Dallas Market Middle introduced that trade veteran Patty Value has joined the corporate as vice chairman of leasing for the lighting trade.

Patty Value

On this function, Value will probably be chargeable for the leasing technique and merchandising of the whole 1 million sq. foot lighting market, together with showrooms within the Commerce Mart and the twice annual Lightovation tradeshow.

Value studies to Joan Ulrich, government vice chairman of leasing. Lighting trade and Dallas Market Middle veteran Laura Van Zeyl continues with the corporate in her function as vice chairman of lighting expertise improvement and advertising and marketing.

“Patty is a crucial and spectacular addition to the staff,” mentioned Cindy Morris, president and CEO of Dallas Market Middle. “She brings a singular mixture of trade data, relationships, and insights to assist a lighting market with unbelievable momentum. Our enterprise is all about creating worth and maximizing the shopping for and promoting by the world’s greatest producers in-person in addition to on-line. Patty understands our bedrock enterprise dynamics but in addition the brilliant prospects forward. As we proceed to innovate and create new alternatives we’re lucky to have her in a essential management function.”

Value joins Dallas Market Middle after many years within the enterprise of gross sales and advertising and marketing, together with stints in gross sales management for Arteriors and International Views/Studio A House. Throughout her tenure at Arteriors she developed the retail lighting channel together with opening a showroom at Dallas Market Middle.

“I’ve been intently linked with the market middle for greater than 10 years so I’m keen to hitch the house of lighting and to maximise its momentum in addition to establish and domesticate new alternatives,” mentioned Value. “At its core, the market middle enterprise is about product, individuals and function. I’m wanting ahead to leveraging product data I’ve gained from nice dwelling décor and lighting manufacturers. As effectively, I’m thrilled to attach individuals and forge new friendships in the neighborhood of lighting. Lastly, our shared function is working with manufacturers to create new gross sales channels and drive progress.”

Thomas Lester is Digital/Managing Editor for House Accents Right this moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents Right this moment in 2013. Attain out to me along with your story concepts, suggestions and extra at [email protected]

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