Home Accents Today’s Retail Stars list recognizes independent brick-and-mortar retailers of home accents – including furniture stores, home accessories boutique stores and interior design showrooms – that merchandise creatively, have a positive presence in their local communities and stand out from the competition.

View the complete list here.

To nominate a retailer for our 2021 list, email Thomas Lester at [email protected].

Maze Home Store

Winnetka, Ill.

1 store

Estimated 2019 total sales: Less than $1 million


Home accent specialist, founded in 2009. Key suppliers include Bungalow 5, Regina Andrew, Mirror Image Home, Tozai, and Two’s Company. Attends NY Now and Atlanta Market. Best retail idea has been starting an in-house monogramming/embroidery service, which rekindled customers’ interest in the store and brought in new business.

In their own words

Please describe your visual merchandising scheme.

Vignettes throughout the store showcase how customers can use the items in their own homes. Our main display features a sofa with a rotating selection of pillows, throws, mirrors and wall art, side chairs, bar carts, side and cocktail tables, and accessories.

What is the best retail idea you have ever implemented that helped improve your sales/profits?

In 2018 in response to market demand for personalized products, we started offering in-house monogramming/embroidery. Based on the rousing success of that service, we added foil-press notecards and leather goods in 2019. These services rekindled long-time customers’ interest in the store and have attracted many new customers who had never shopped with us before. Doing the work in-house requires a significant investment in equipment and training but we’re finding it well worth the risk and are looking to expand our offerings.

Thomas Lester is Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].

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