Valdese Weavers has relocated its High Point showroom from the sixth floor of Market Square Tower to 311 N. Hamilton St., and it is prepped to open the space next week during Showtime

Occupying the entire third floor of the building, the new space was originally set to host to several events during last April’s High Point Market and officially open in May during ITA Showtime, but plans for both were delayed by pandemic-related market cancellations. Now, after trial openings during the fall Premarket and High Point Market, Valdese Weavers is officially opening the space during the Nov. 15-18 Showtime with a small ribbon cutting ceremony.

A look at the outside of the new North Hamilton space.

“This is simply a very momentous decision for us,” said Mike Shelton, president and CEO of Valdese Weavers.  “We have enjoyed a wonderful 30-year home at Market Square Tower, and I feel that we established an identity for Valdese Weavers on the sixth floor of Market Square Tower that allowed us to showcase, in the best possible way, our growing portfolio of brands.”

The company started out in Market Square Tower in 1990 with a single showroom space. As of last Showtime, Valdese Weavers was occupying 10,000 square feet of showroom across nine conjoined spaces.

“Our future presence in High Point needs to represent our evolving strategy by showcasing our products and services in a way that is consistent with that strategy,” said Shelton. “Along with our InsideOut Performance Fabrics Outreach Gallery at 200 Steele, our new home at 311 N. Hamilton will allow us to do just that. Our showroom will be larger with a much more open environment than before and provides us with a clean canvas to create an elevated experience for our customers.”

The new showroom’s reception area.

The 200 Steele building outreach gallery opened last October during High Point Market to help educate marketgoers on the brand. Similarly, Valdese Weavers’ new North Hamilton space has been designed to host educational, training and social events during markets, with a full kitchen, bar, private meeting rooms and presentation space all within the showroom. To complement the integrated fabric displays found across the showroom, the space has been painted white floor to ceiling.

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